FOUNDING PARTNER PROGRAM · 3 SLOTS

Marketing run for you,
not by you.

InGen Consulting is our white-glove tier. We don't sell you a tool. We become your marketing function: strategy, content, channels, and execution. For founders who've outgrown self-serve. Three slots. By application only.

WHO THIS IS FOR

You've been the marketing department
because nobody else gets it.

You started your business because you understood something the market wanted. Years in, you're still the only person who can explain what you do, why it matters, and who it's for. That's why marketing has been your job, and why it never quite gets done.

BUILT FOR YOU IF

You're tired of being the marketing department.

Established business ($1M–$10M)
Owner-operator, founder-led
Marketing has always been on you
Hires + tools didn't stick
Time > Money right now
Outcomes > status meetings
Service / advisory / design-build / premium product
Inbound content fits your sales cycle
NOT FOR YOU IF

This isn't a marketing department you can micromanage.

You want creative approval on every post
You want daily strategy calls
Brand new, still finding positioning
Unit economics depend on paid ads
High-velocity micro-transactions
You want a marketing department employee

If any of these are non-negotiable for you, the InGen Marketing SaaS tier ($999/mo, self-serve) is a better fit. We'll point you there honestly.

WHAT YOU GET

The marketing function,
handled.

Three categories of work. We're explicit about all three, including the third, because honesty about scope is part of the offering.

01
RUN BY INGEN · INCLUDED

We Own It

Strategy, execution, and the engine itself. Everything in this category is included in the monthly retainer. No add-ons, no surprises, no usage metering.

5 Ps Strategy
Content Matrix
Brand Voice Codification
Monthly Strategy Report
Blog Content (2-3/wk)
Daily Social (FB, IG)
3x/wk LinkedIn
Weekly Email
AI Visuals (InGen Studio)
SEO + Yoast
Approval Queue Managed
InGen Marketing SaaS
CE Methodology Access
02
COORDINATED THROUGH PARTNERS

We Orchestrate It

For the marketing work outside our in-house scope, we become the operating system. You bring an existing partner we coordinate with, or we recommend one. You pay the partner directly. We integrate the work into your strategy and content engine. This is what makes InGen Consulting InGen OS for Business, not just an inbound content service.

Paid Ads / PPC
Website Redesign
Brand Identity
Photo / Video Shoots
PR + Media Relations
Influencer Programs
Print + Offline
03
OUT OF SCOPE

Not Us

If you need it and we can't help, we tell you. Honest scope protects both sides. The functions below sit outside what InGen Consulting does, even with partners.

Financial / CFO
Legal Counsel
Sales Ops / CRM
HR + Hiring
IT / Cybersecurity
Long-Form Video Recording

A note on video: we cut, produce, and distribute long-form content across platforms (Reels, Shorts, TikTok). We don't record. If you want video as a channel, you supply the raw footage and we handle everything downstream.

THE 12-MONTH ARC

From foundation to engine
on a defined path.

A predictable progression, not a "we'll see how it goes."

M1
FOUNDATION

Setup, Strategy, First Publish

Content Matrix locked. Brand voice codified. All integrations live (WordPress, social, email). Image pool initialized. First Monthly Strategy Report delivered. First blog and first social spokes published.

M3
FIRST QUARTERLY REVIEW

Engine Running

Full content cadence active. Approval rhythm established. First 90 days of analytics. Brand voice tested across multiple campaigns. First Quarterly Business Review delivered.

M6
SECOND QUARTERLY REVIEW

Traction Visible

Real organic growth vs Month 0 baseline. Winning content themes identified. Content Matrix refined based on what's actually working. You're confident the engine doesn't need your daily attention.

M12
SYSTEM MATURE + RENEWAL DECISION

Three Honest Paths

Full year of compounding content. Brand authority established. Annual Strategic Plan delivered. At Month 12, you choose:

Renew Concierge · $6K/mo
Step Down to SaaS · $999/mo
End the Engagement

No fake graduation promise. We don't sell you on "freedom in 12 months." We build the engine and let you choose what happens next.

PRICING

Premium, predictable,
no metered surprises.

One setup fee. One monthly retainer. Everything in the "We Own It" tier included. Tier 2 partner costs scoped separately and paid by you to the partner directly.

Standard Pricing · Slot 4+
$15,000 setup

+ $6,000/mo retainer
Applied after the three founding slots fill

  • 6-month minimum commitment
  • Total Year 1: $87,000
  • Everything in the program included
  • Application + discovery call required
  • Slot available only when a founder steps down or completes
BYOK · Bring Your Own Keys. Your LLM token costs (Anthropic/Claude) run on your own API account. InGen never sits in your billing chain. What you pay us is what you pay us. No hidden usage fees.
HOW TO APPLY

By application,
not by checkout.

Three slots. A short application. A discovery call. Then a decision, both ways.

01
SUBMIT

Five Questions, Three Minutes

Tell us about your business: name, revenue range, industry, current marketing situation, and why now. Kyle reads every application personally.

02
REVIEW

48-Hour Response

We respond within two business days. Either we invite you to a discovery call, or we decline professionally with a brief reason. No silence, no slow no.

03
DISCOVERY CALL

30 Minutes, No Pitch Deck

If you're a potential fit, we schedule a discovery call. You ask questions. We ask questions. Both sides surface concerns. No selling.

04
DECISION

Both Sides Decide

After the call we both decide. If yes, we send a proposal and onboarding starts within two weeks. If no, from either side, we part professionally and you keep our respect.

A NOTE FROM KYLE

Why this is limited
to three slots.

Concierge means I'm personally in your business. Writing your strategy, reviewing your content, on your monthly call. I can do that well for three businesses at once. Past that, the quality of what makes this worth $6,000 a month would drop, and you'd notice. So we cap it at three.

If we're at capacity when you apply, we'll tell you, and we'll keep your application on file with priority for the next slot that opens.

Already had a conversation with Kyle? You can skip the form. Reach out directly and we'll go straight to the discovery call.

Part of the InGen Ecosphere